The Significance of Character Traits in Experiential Learning Activities in Marketing Education
نویسنده
چکیده
This paper describes an exploratory study related to the importance of character traits for marketing graduates. Marketing educators know the significance of knowledge acquisition and career skill development for their students, yet the area of character development has been mostly ignored. This study reports findings from a small sample of marketing students who provided perceptions of the importance of various character traits for both marketing graduates and professors. In general, marketing students should be motivated, organized, and responsible, while professors should possess the traits of fairness and helpful. These findings provide a foundation for further investigation of character trails in marketing education.
منابع مشابه
Title: Rethinking Experiential Learning in Marketing Education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
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Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
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